Brands that died...but didn't have to

and how I would resurrect them, if given the chance.

The Starter 🍤

I’m a brand strategist…in my head.

Having never worked traditionally in fashion, unless you count the fashion internship I quit via text one week in, I know I never quite have the full picture or context behind what’s actually going down behind these brands’ closed doors, BUT that doesn’t stop me from running my mouth (or in this case, clicking on my keyboard).

I’ve recently been thinking about a few brands that should be enjoying an renaissance currently and…aren’t. Therefore, I am putting on my brand strategist hat, and rubbing my brain cells together to figure out how I would have put these brands back into the spotlight.

The brands in question? Hervé Legér, Roland Mouret and DSquared2 (yes, I know their last runway show was one of the most viewed of MFW, but it’s a little too late if you ask me).